Impact + Mission

Founder of Yuology, Tonia Mattu is on a mission to help women all over the world finally see their own brilliance and experience the freedom of being themselves, unapologetically.

She believes that by identifying who you are (free from titles and other peoples’ expectations) and what you really want, what follows is the confidence to start living a life of joy, fulfillment and freedom.

Using her signature Yuology Method – the study of You – she has helped over 500 individuals create long-lasting change in their lives.

Whether it’s finding the confidence to launch a business, ask for a raise, find a partner, leave a toxic relationship or simply uncover a new (or long lost) passion, one thing is clear: the key to success and freedom is found within.

This is why The Yuology Method is focused on 5 key elements of becoming the person you were born to be; so you can ditch the limiting beliefs, imposter syndrome and self-sabotage that are keeping you stuck and playing small.

Through YuSchool, her online transformational coaching program, corporate workshops and appearances on stages, panels and digital media, Tonia’s message has reached and inspired thousands of people who are all plagued with the question, “What am I here to do with my life?” 

She brings a mix of poise and vulnerability to the conversation, opening up about her own journey and how it was in her darkest moment that the idea for Yuology was first sparked.

Most requested topics
Freedom from within

The 5 pillars to being your authentic self, unapologetically

Life design

The secret to getting the clarity, confidence and courage to design a life you love

Radical Resilience

How to develop the resilience to thrive during uncertain times

Mastering mindset

The 3 step method to maximize mindset + productivity while working remotely

Tonia in Action
Media Clips
Good Morning LA LA Land
CTV Morning Show

I respect myself more, own my worth… and I’ve even been promoted!

Rouchand, Recruiting Director

Nutanix (Global tech company)

I was looking to ‘find my voice’ and to feel comfortable ‘speaking up’ in a group setting (not being afraid or stressing over how my comments would sound or land with the group)… so I enrolled in YuSchool and hired Tonia as my coach. I’ve since gained confidence to ask questions, use my voice and not be afraid to speak up — which I’ve applied in my role. I now feel like I respect myself more, own my worth… and I’ve even been promoted!

About The Yuology Method

The Yuology Method is a framework that takes students from stuck and disconnected, to confident and crystal clear on who they are and what they want so they can finally have the freedom to be themselves, unapologetically.

Between the pressure society puts on us to succeed at all costs and to do what’s expected of us, it’s common for women to wake up one day and realize that they’ve completely lost sight of their own brilliance and potential. And while many of us will look to therapy, self-help books and life coaching for the answers, often we’re left with more questions and less certainty than when we began.

Having gone through this herself, Tonia saw an obvious gap in the market to provide guidance through this process. Something that was structured and repeatable so that you not only understood the what and why but also the how.

Drawing on both her personal experience and her qualifications and experience as a certified life coach, she got to work designing a system she aptly named The Yuology Method – the study of You – to serve this market.

YuSchool is the application of The Yuology Method, and it’s a 6-week transformational course that teaches confidence, clarity and the courage to be who you are, by utilizing your inner strengths and resources; instead of relying on external forces.

The program’s step-by-step framework guides students through a five-pillar process connecting to their Vulnerability, Authenticity, Curiosity, Intention and Intuition. The program is practical and hands-on, combining a professionally produced online video course, a 100-page workbook including applied exercises for each subject, meditations & visualizations, live group coaching calls and a private community for support and accountability.

YuSchool Transformations

“I now know what I want to do, and most importantly, who I am!”

Before taking YuSchool, I was under a lot of stress, felt alone and doubted myself. I knew I needed to make a change, but I had no idea what to do. I tried talking with friends, reading books and listening to podcasts, but nothing was helping me find clarity. I needed direction and I wanted a guided system to follow – and YuSchool was my answer. After learning from Tonia’s wisdom and brave vulnerability, and connecting with many other compassionate women who were also going through the same challenges as me, I FINALLY don’t feel alone anymore. I feel empowered, supported, and ready to take on life with excitement again. I now know what I want to do, and most importantly, who I am!
Thank you Tonia, for bringing me back to feeling good again.

Theresa

Co-Founder, Co+Qo Inc

“I changed my entire world”

I was coming out of the depths of Lyme Disease, and had spent two years almost completely debilitated. I was depressed, anxious, unhealthy and a lot of my greatest qualities, including my confidence, enthusiasm and extreme extroversion, had been squashed in the process. Through YuSchool, I was able to clearly identify where I was and where I wanted to go, and I mapped out what needed to change to be able to make it happen. Inspired by Tonia, YuSchool and the supportive community of women in the program, I changed my entire world. I now have a new career that I love and a clear intention & vision for my life. The tools, structure and power that Tonia shares is SO evident, and I know that I will continue to utilize YuSchool as I build my dream life one step at a time.

Elena

Co-Founder, Sabrina & Joan Creative Agency

Jamie

“I feel like a huge weight has been lifted, and I finally feel free and excited about life again”

Before YuSchool, I was feeling stuck in my personal life, which was having a major effect on my business and overall happiness. Going within, helped me define my values and what I truly want, which gave me the clarity and confidence that I needed to make some very necessary changes. Once I started to make decisions that were aligned with who I am, I feel like a huge weight has been lifted, and I finally feel free and excited about life again. This feeling of freedom helped me shift my focus to my business, and I’m now attracting the right clients, having my biggest sales months, and enjoying time with my family more than ever.

Jamie

Founder, Styling the Inside

Tonia has coached executives from
Media Bios

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Full Length Version

Tonia Mattu is a Canadian born certified life coach, author, founder of Yuology, and creator of YuSchool. Graduating from Royal Roads University with a Bachelor in Commerce, Tonia started her career in media sales, where she became a top performer. But craving a deeper, more impactful life, she moved to New York City thinking what she was looking for could be found in career advancement and living the fast-paced energy of the Big Apple. During her time there, she faced some challenges that led her to reevaluate the direction of her life, and eventually realized that she needed to stop looking outward for answers, and start looking within.

Tonia then spent the next few years diving into personal development, earning certifications as a life coach, and neuro linguistic programming practitioner from the NLP center of New York.
She became a consultant, doing mindset motivation and confidence building with Goldman Sachs professionals on Wall Street and during the 2008 financial crisis, she coached executives from US News, MSNBC, CBS, and Time Out New York.

Throughout this time, Tonia identified that there was a real gap in the personal development industry and saw the opportunity to create a more progressive tool to help her clients create lasting change. So utilizing her experiences, Tonia developed a life design framework called YUOLOGY, that takes individuals from stuck and disconnected to confident and crystal-clear regarding ‘who they are’ and ‘what they want’.

50 Word Version
Tonia Mattu is a Canadian born, certified life coach, author, founder of Yuology, and creator of YuSchool. Using her signature Yuology Method she helps her clients discover who they are and what they really want so they can create a life of freedom and fulfilment by being themselves, unapologetically.
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Tonia Mattu is a Canadian born, certified life coach, author, founder of Yuology, and creator of YuSchool. Using her signature Yuology Method she helps her clients discover who they are and what they really want so they can create a life of freedom and fulfilment by being themselves, unapologetically.

Tonia’s work focuses on the constant pressures women face to live up to society’s expectations of who they should be and how they should live, while juggling their multi-dimensional lives.
Her key areas of teaching include: self worth, imposter syndrome, confidence and resilience – all providing tools and practical guidance that will help inside the workplace and out.

Tonia has been a media sales professional in Vancouver, a mindset and motivation coach in New York City, and an NLP practitioner. She has also coached execs from US News, MSNBC, CBS, Dow Jones and Time Out New York.

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