I’ve got an important (and potentially life-changing!) question for women who – despite life looking pretty perfect on the outside – are feeling stuck, lost or like something’s missing.
What do you think the difference is between people who live a life full of passion, purpose and unapologetic confidence…
…and those who spend theirs playing safe, staying small and worrying about what other people will think of them?
If you guessed “annual Eat, Pray, Love trips to India”… think again.
If you guessed they must be dedicating hours a day to mediation, yoga, reading self-help books and repeating mantras in front of the mirror, you’d be wrong.
Oh and if you guessed it’s because they hit some magical number in their bank accounts that allowed them to suddenly transform their lives, you’re way off track.
Because all of those things can play a role in helping us live our lives to the fullest, but they mean nothing if there’s an important element missing. And the fact that you’re here reading this tells me you’ve probably already experienced this.
You feel it…
… when you say yes to something you don’t actually want to do
… when you see someone living in their passion and it stings a little
… when you bite your tongue and don’t say what you really think
… when someone congratulates you on something you don’t actually care about
…when every day feels like groundhog day and you wonder if it’ll ever change
Guess what? It’s not too late
Freedom, joy, fulfilment and everything you’re worried you’ve missed out on are closer than you think.
You were born with a natural brilliance inside you. (And before you cringe, just look around at any young child, lit up, full of energy and ideas, completely unfiltered and unaffected. They’re pure magic!)
That brilliance is like a spark that when lit up, can be seen by everyone who meets you. It acts like a permission slip, inspiring them to access their own spark. It’s contagious.
Now that spark of yours may feel like it’s gone for good, but it’s actually just been hidden from you for so long you simply forgot what it feels like.
And when you find it again, things start to shift.
In a moment, I’m going to talk about how to actually go from where you are today to where you want to be.
But first, we need to get a few things straight (truth bomb alert!)
(Excuse me while I put my coaching hat on for a sec)
The first thing most of us do when we’re feeling lost or unhappy is we try to change something externally in the hope it fixes the internal problem.
Moving to a new city, searching for a new job, getting a makeover, re-painting your apartment… you get the idea.
These things provide a nice distraction from what’s really going on, but soon enough, those old feelings come rushing back. After all, you’re the same person just with different surroundings.
While you may very well be in need of an external change, it’s not going to provide you with what you’re looking for until you identify what’s missing or out of place on the inside.
This is why so many people end up stuck in that constant loop of “I’ll be so much happier as soon as I [get that promotion, make more money, own my dream house…]” you get the idea.
How many times have you been told to say “I am worthy”, “I am beautiful”, “I am enough” in order to fully own your power? I’m guessing a few at this point.
And yet, how many times when you said those words did you actually believe what you were saying to your core?
Mantras are an incredibly powerful tool when used correctly, but most coaches and spiritual “gurus” often fail to explain how to bridge the gap between what you’re feeling today and what you’re trying to speak into existence.
You can keep repeating these things for years ’til you’re blue in the face, but until you make a shift internally, they’ll be nothing but empty words.
While awareness of our past and healing work of any trauma (or Trauma) is absolutely essential, if we stay here for too long without shifting our focus to what we want for our future, we get trapped.
Everything you’ve ever been through is obviously a part of you and can provide all sorts of wisdom and clarity to help you move forward, so this isn’t about bypassing it.
But one of the most empowering decisions we can make is the one that says “my past does not define my future”.
The world is full of highly inspirational speakers, authors and thought leaders whose work does an amazing job of getting us fired up and motivated about our potential.
Where it often falls short is that it doesn’t teach you how to turn that inspiration into real action. So soon enough, the high wears off and you’re back to reality.
This can lead to you looking for a constant source of inspiration, reading all the books, attending the workshops, listening to the podcasts, hoping that if you can keep yourself in that “high vibe” place, your life will change.
Motivation is a beautiful place to start, but lasting change requires more than that. It takes a commitment to doing the work. Which brings me to my final point…
As much as we’d all love access to a magic wand that fixes everything in an instant, be glad they don’t exist.
Because living a life of passion, clarity, confidence and freedom is the ultimate gift and it’s one worth fighting for. And despite what you’ve been told, it’s not about the destination – the joy is found in the journey.
So be wary of anyone offering quick fixes and magic pills. They might sound tempting in the moment but they’re exactly what keep us trapped in a loop, constantly looking for the next solution.
The good news: The gurus weren’t lying. You DO have the answers inside you.
The better news: I’m actually going to show you how to find them.
While there’s no skipping “the work” when it comes to reconnecting with who you are and what you want, I’m going to help you put an end to the confusion, overwhelm and disappointment that comes from not knowing where to look.
Vision boards, self-help books, inspirational talks, podcasts… I’d tried them all and I knew that on their own, they weren’t enough. There was so much talk about what we’re supposed to be doing and why, but no one ever seemed to explain the how.
So for years, I had to figure it out myself. I’ll spare you the details for now, but in short: it was a pretty slow and painful journey.
Fast forward all these years later and here’s what I discovered:
Embracing who you are is the key to clarity, confidence, direction, happiness and attracting everything you want.
And as the real Tonia started to emerge, so did my mission. This was no longer just about finding myself – I needed to help other women do the same.
So I created YuSchool.
A transformational program designed to help you…
Find crystal-clear clarity around who you are, what’s important to you, what makes you come alive and what you actually want your life to look and feel like
Break through the limiting beliefs, self-sabotage, and impostor syndrome that have kept you playing small and staying hidden
Uncover your unique gifts so you finally start to see your own brilliance and attract the opportunities you always dreamed about
Trust your instincts and intuition so you can start making decisions that are truly aligned with what you actually want (not just other peoples’ expectations)
Embrace every aspect of yourself so you can start living an authentic, whole-hearted, purpose-driven life while being unapologetically you.
“I changed my entire world”
I was coming out of the depths of Lyme Disease, and had spent two years almost completely debilitated. I was depressed, anxious, unhealthy and a lot of my greatest qualities, including my confidence, enthusiasm and extreme extroversion, had been squashed in the process. Through YuSchool, I was able to clearly identify where I was and where I wanted to go, and I mapped out what needed to change to be able to make it happen. Inspired by Tonia, YuSchool and the supportive community of women in the program, I changed my entire world. I now have a new career that I love and a clear intention & vision for my life. The tools, structure and power that Tonia shares is SO evident, and I know that I will continue to utilize YuSchool as I build my dream life one step at a time.
Sabrina & Joan Creative Agency
In case you’re wondering, “Who are you to be telling me all this?!” I’d better introduce myself.
Hi, I’m Tonia and I believe the world is going to be a better place when you start being more YOU.
(Don’t worry, it’s also my job to help you do that!)
Just over 10 years ago – to the outside world – it looked like I had it all together. The job, the car, the lifestyle. And yet on the inside, I was completely lost. It felt like I was playing a role in someone else’s movie. I didn’t know what was wrong or what was missing (and I certainly didn’t know where to look for the answers!). All I knew is that I must have been meant for more than this. So not even knowing exactly what I was looking for, I started on my journey to figure it out.
Spoiler alert: I did. And it was even better than I expected.
But trying to figure it out on my own wasn’t easy… or quick… or particularly fun. So I made it my mission to provide the help I wished I had when I was going through this. And that’s what led to YuSchool.
“I feel like a huge weight has been lifted and I finally feel free and excited about life again”
Styling the Inside
“I am making more money than I was while working four jobs before – and I get to go to work everyday and feel happy and fulfilled while doing it”
Hannah, Executive Assistant
“I now have a new career that I love and a clear intention & vision for my life”
Sabrina & Joan Creative Agency
“I respect myself more, own my worth… and I’ve even been promoted!”
I was looking to ‘find my voice’ and to feel comfortable ‘speaking up’ in a group setting (not being afraid or stressing over how my comments would sound or land with the group)… so I enrolled in YuSchool and hired Tonia as my coach. I’ve since gained confidence to ask questions, use my voice and not be afraid to speak up — which I’ve applied in my role. I now feel like I respect myself more, own my worth… and I’ve even been promoted!
Rouchand, Recruiting Director
Nutanix (Global tech company)
YuSchool is a 6-week transformational program that helps you reconnect with who you are and what you want so you can experience the freedom of being unapologetically you.
After taking hundreds of individuals through The Yuology Method, the process has been proven time and time again to help women…
YuSchool has empowered its students to leave dead-end jobs, land promotions, increase their sales, get out of toxic relationships, launch new businesses, create more meaningful relationships, uncover long-lost passions and more.
5 core modules broken into 25 easy-to-digest video lessons walk you through the 5 Pillars of Yuology: Vulnerability, Authenticity, Curiosity, Intention and Intuition
When you’re connected to all 5 elements, you’re unlocking the full potential (aka brilliance) you were born with and it allows you to become a magnet for the things that light you up while being able to identify all the things that have been holding you back and finally let them go.
A YuSchool workbook jam-packed with exercises and tools to help you turn what you’re learning into tangible, actionable changes
As you go deep into this work, you’ll start to be able to answer questions like “Who am I?” “What are my values?” “What’s important to me?” and “What makes me come alive?”
Bonus tools, resources and guided meditations are provided to help you integrate these discoveries into your life and make sure these are lasting changes you make
The longer you stick with this work consistently, the more your confidence starts to build, helping you to start showing up as the most authentic version of yourself, no matter where you are or who you’re with.
Regular emails (aka love notes) from me to keep you motivated and on-track throughout the journey
Because while ultimately, I’m teaching you how to become your own coach, I know the importance of encouragement and inspiration so I’ll be cheering you on the entire way
Lifetime access to the entire program so you can keep revisiting anytime you need a “tune-up”plus resource list of must-read books, insightful podcasts and amazing talks that complement everything you’re learning
Because as much as just one “trip” through YuSchool is enough to change your entire life, personal development is a lifetime commitment and as your circumstances change, new challenges may arise, but with YuSchool in your back pocket, you’ll always be equipped to handle them.
(pay in full and save $367)
BONUS 1 x Spark Session with Tonia – a 60 minute 1:1 coaching call to be booked during your YuSchool journey or right after graduation.
BONUS 1 x Spark Session with Tonia – a 60 minute 1:1 coaching call to be booked during your YuSchool journey or right after graduation.
“ I now know what I want to do, and most importantly, who I am!”
Before taking YuSchool, I was under a lot of stress, felt alone and doubted myself. I knew I needed to make a change, but I had no idea what to do. I tried talking with friends, reading books and listening to podcasts, but nothing was helping me find clarity. I needed direction and I wanted a guided system to follow – and YuSchool was my answer. After learning from Tonia’s wisdom and brave vulnerability, and connecting with many other compassionate women who were also going through the same challenges as me, I FINALLY don’t feel alone anymore. I feel empowered, supported, and ready to take on life with excitement again. I now know what I want to do, and most importantly, who I am!
Thank you Tonia, for bringing me back to feeling good again.
When we learn to be vulnerable, we’re accepting ourselves exactly as we are and allowing others to see us without a mask. This is where real courage comes from. Vulnerability also gives us the ability to create deeper connection in our relationships and embrace change and uncertainty knowing that life isn’t about always putting on a brave face, but allowing ourselves to feel and express the highs AND lows.
So in Module 1, you’ll…
When we learn to be authentic, our confidence grows, we stop making time and space for things that make us miserable, and we start showing up as ourselves, unapologetically. This means no more feeling like a chameleon who acts differently in every situation, no more putting everyone elses’ happiness before your own, and no more feeling like you can’t just ask for what you want.
So in Module 2, you’ll…
When we learn to view our lives from different perspectives and that everything is happening for us and not to us, we unlock limitless potential. Worrying that your past defines you, that everything is a life or death situation and that things are happening to you all leave you feeling trapped and powerless, but when we embrace curiosity, suddenly we get to experience true freedom and joy.
So in Module 3, you’ll…
When we start living our lives with intention, we take back the wheel of our lives, no longer leaving things to chance (which can leave us feeling like victims of our circumstances). By knowing exactly what you want (to have, do, be, experience, feel) and why you want it, you’re able to align your actions with your desires and start manifesting your dream life.
So in Module 4, you’ll…
When we access our intuition, we tap into a deeper wisdom than we ever thought possible which provides us with clarity of thought, peace in our decision-making and a heightened awareness of everything that’s going on inside us and around us. This means we can stop spinning our wheels, get grounded and start experiencing the freedom that comes with being present in any given moment.
So in Module 5, you’ll…
“ I’m making more money than I was while working four jobs before – and I get to go to work everyday and feel happy and fulfilled while doing it.”
Before working with Tonia my job, relationship and life in general was okay, but I didn’t have a spark for anything. I was comfortable. In a box of what I was to my family, to my partner, my job and what everyone expected of me. Life following YuSchool is exactly what I was craving. I figured out my strengths, my values, who I am, what I stand for… I’ve now found my dream job and have moved to a new country. I’m making more money than I was while working four jobs before — and I get to go to work everyday and feel happy and fulfilled while doing it. Tonia helped me find the freedom to be myself!
Hannah, Executive Assistant
First of all, you should be so proud of how much work you’ve already dedicated to creating the life you want. You’re already moving in the right direction simply because of that commitment!
But I know how frustrating it can be to experience that short-term motivation and positivity from reading an inspiring book or taking a class, only to fall back into that same old routine days or even hours later.
What makes YuSchool different is that rather than relying on just feel-good vibes to create change, we’re giving you a step-by-step roadmap to get you from where you are today (stuck, directionless, lacking motivation and passion) to who you want to become (clear, confident, passionate, driven and magnetic). Every single exercise is designed to get you one step closer and nothing is left up to chance.
This question makes me so happy! Here’s why: Even just having the awareness around your resistance to investing in your personal development is a powerful sign that you’re ready to make a change. The fear that pops up is coming from your ego who thinks that staying stuck = staying safe. So it’ll tell you that doing this is dangerous simply because it doesn’t know any better. But if you’re reading this right now, it means you DO know better. You know that it’s so much more dangerous to stay here and live your life as if it’s groundhog day.
Damn, you ask good questions! 😉 Ok, let’s talk about the ROI that comes from investing in yourself. See, we think that it’s just qualifications and professional skill development that gives us a tangible return, but that couldn’t be further from the truth. Because in order for you to create the life you want (which includes the money, the house, the car, the relationships), you need to first become the kind of person who embodies that life. Often we’re the #1 thing standing in our way when it comes to feeling blocked about how much money we’re earning, the kinds of people we’re attracting, the opportunities we’re (not) calling in. That’s why you’ll see so many of the YuSchool testimonials not just talking about how much better they felt but also all the changes it made to their external circumstances!
The Yuology Method that’s taught to you inside YuSchool truly lays the foundations for all of the transformation you’re looking for (and has been proven time and time again with hundreds of students!) but we understand that sometimes you just need some extra support, feedback, encouragement or accountability.
So if that’s the case, once you’re enrolled, you’ll be given top secret access (these sessions aren’t available to the public) to a booking link where you can purchase 1:1 coaching sessions on demand with me if ever you’re going through something that requires next-level support.
Real talk time: YuSchool will provide you the tools and roadmap, but the results come from you committing to this process and showing up for yourself, consistently. We’re not promising a magic pill solution, get rich quick schemes or growth hacking – we’re here to guide you through something better. Long-lasting, life-altering transformation that will affect every single aspect of your life.
But if you “do the work”, here’s how we’re confident you’ll experience the results:
1. YuSchool has been designed to make the journey of transformation fun and easy – all you have to do is follow the exercises and then incorporate this new way of thinking (and being) into your day-to-day life. No 3 hour long rituals, expensive retreats or special diet needed!
2. By enrolling in YuSchool, you’re saying to me, the universe and yourSELF that you are 100% invested in this process — and you’d be blown away by how that simple act of commitment can instigate huge life changes.
3. The Yuology Method has been proven to help over 500 past students (everyday people with completely different backgrounds) do everything from quit jobs, secure raises, leave toxic relationships, find their soulmate, launch their business, get out debt and more.
If you’re anything like me, you barely have time to wash & dry your hair, so the thought of adding more to your plate is a little scary. I get it! I’m exactly the same, which is why when I was designing YuSchool I did it in a way that allows you to set the schedule.
You can take the fast-track route and work through the entire program in 6 weeks (requiring a few hours per week to watch the videos and do the exercises) or you could take it in tiny bite-size pieces, tackling 1 lesson a week which means only needing 20-30 minutes per week over 6 months.
Best of all, you get lifetime access, so while we want to get you unstuck and feeling incredible about your life ASAP, there’s no stress about how long you take – and you can revisit the content at any time.
Happy to! Here’s what you’ll get immediate access to as soon as you enrol:
I want this to be a “Hell Yes!” decision for you, so use this list to help you find the clarity you need to get off the fence and ready to commit to whether you’re in or out.
See how many of these sound like you:
If you answered “yes!” to at least 3 of the above, then I cannot wait to welcome you into YuSchool (and the next chapter of your life)!
That means it’s time for us to have a little heart-to-heart, because I can’t send you on your way without telling you this:
Joy, freedom, fulfilment… it’s your birthright.
And no matter how difficult it is for you to believe right now you were born with brilliance inside you.
You may feel like it’s too late. Your spark’s gone. You’re asking for too much.
I say you found me for a reason.
So if you were looking for a sign that you’re ready to change: this is it.
Every single thing you’ve been looking for is right inside you and I’m here to be your guide.
You’re one decision away from finally unlocking everything you’ve been dreaming out.
So what’s it gonna be?
– Tonia xo
YUOLOGY Studies International © 2022. Founder, Tonia Mattu. All rights reserved.